The main thing that stands out when looking at the Fall 2010 Gucci handbags is the new GG logo. It’s not instantly recognizable as a Gucci bag, but that’s the point. Frida Giannini said the collection was designed for the more mature woman and that came across as rich materials like ostrich and crocodile and an absence of the traditional GG logo covered bags.

I’m torn on how I feel about this collection. While the GG fabric bags can be a bit obnoxious, I like the leather GG guccissima bags and would like to see them continued. I like the sophistication and classic designs of the solid bags, but the checkered fabric bag is hideous and I hope she stops using this ridiculous material. It was used last season and every single bag ended up on sale.